DRESS

Fishing gear should do more than look good in a tackle box. It should work when your hands are wet, when the weather turns, and when you are dealing with the kind of fish that puts every piece of equipment under pressure.DRESS takes that approach seriously. Founded in Japan in 2007, the brand develops fishing and outdoor gear with a focus on functionality, durability, usability, and distinctive design. Its product range is built around the practical needs of anglers, from everyday fishing tools to specialized equipment for demanding conditions.The range includes DRESS fishing gear such as fish grips, fishing pliers, storage equipment, bags, waders, apparel, and other tools designed to make time on the water more efficient. The official DRESS range also covers lures, floats, reel stands, and other fishing accessories.