RAPALA

Rapala is a Finnish fishing brand renowned for its high-quality lures, tools, and accessories. Founded in 1936 by Lauri Rapala, the company revolutionized fishing with the creation of the Original Floater, a hand-carved cork lure designed to mimic the action of a wounded fish. This innovation led to Rapala becoming the world's leading fishing lure manufacturer, with products sold in over 140 countries .